On Quality

Posted by Enrique Muyshondt on

I’d like to take a moment to talk about quality.

My company makes Electric Torches. I chose to do this, because I wanted to make something better. I started off making torches out of yogurt tubes when I was five years old; Now I’ve chosen to take torch design to something rather more advanced – something higher performing and special; something of superior quality than what you can find anywhere else.

Quality is Paramount. It doesn’t matter if you’re making an Electric Torch, or if you’re making any other item – the time and effort to get things done right is of vital importance. This means having an acute awareness of every design decision that goes into making a product; to use superior raw materials; to achieve higher grades of finishing, and to make sure that what you ultimately deliver is the best you were capable of making.

It means not being satisfied even when you’ve delivered the best you were capable of – to continually refine what was made in the past and apply its lessons to the present. It means pushing harder on the next product, and the next, and the one after that, such that there’s always a forward movement. It means to always elevate your prior work to an even higher level, so that each iteration of products is better than the last.

Quality is not an amorphous concept. It is a habit. It’s an attention to every detail, both large and small – for when the little details are ignored, the product is merely ordinary or worse, instead of extraordinary. It’s knowing that “good enough” is not “excellence” and that anything except excellence is not worth doing.

Time and costs are malleable. Quality isn’t. It’s rigid and brittle – by its nature requiring care, time, and being difficult to master.

Again: Quality is Paramount. There is no substitute. The price of a Muyshondt product (or any other superior quality instrument) is not determined by market gamesmanship. It is set by what’s necessary in order to achieve the design features required to be worthy of being made in the first place.

Muyshondt products are unabashedly premium. They are the best in their class, and no apologies are made, nor do they need to be made for this. They would not be worth making otherwise.

To that end, I invite you to try out any of our products for yourself, and see the difference that quality manufacturing makes. If you have any questions at all, please feel free to contact us – we look forward to working with you, and seeing what adventures you take with a Muyshondt Electric Torch at your side.

Best wishes,

Enrique Muyshondt

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